“Damn good book.” —Ed McCabe, Co-Founder of Scali, McCabe, Sloves, Inc.

144 pp, 60 b/w visuals. Published by Matador.

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It was a Manhattan advertising agency, too.

Created in 1959 by Doyle Dane Bernbach and continued through the 1960s and early ’70s, the campaign for the Volkswagen Beetle is considered the best of all time.


More than just promoting a car, it promoted a new kind of advertising.

Charming. Intelligent. Honest.


And the Volkswagen ads didn’t change the ethos of advertising only.

They helped trigger the cultural revolution of the 1960s.